Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay Aristotle’s two magnificent Children: Ethos the Spiritual Motivator, and Logos the Blunt Persuader Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. There are two different types of styles of writing that I’m going to talk about in this paper, Ethos and Logos. In this specific ad, there are examples of Pathos and Ethos used in order to have a successful advertisement. â€Å"Rhetorical approaches are concerned with the use of reason in efforts to persuade an audience, but not only with reason: they also consider the personal qualities, characteristics and skills of speakers† (Ellis). After looking at the ad for a long time and analyzing it, it’s clear that Figure Weight Loss means business. In this paper I am going to focus on the different aspects of Ethos and Logos and how they apply to the ad itself in broad terms, a side story of a girl named Shannon, and their three keen promises to make it safe, effective, and affordable for each client. In literary terms, Ethos can be referred to as a spirit that motivates ideas and customs, and it could also be traced back to times of economic change in ancient Palestine. In other literary terms, Logos means that you as the writer are persuading through reasoning. Even though that the advertisement isn’t a big one and is in a small reach magazine, it still packs a tremendous amount of meaning. When I was flipping through magazines I was getting bored because nothing was really eye appealing that’s when I decided to open up a Reach magazine because they usually have something or some things that are appealing and fun to look at. I was almost done flipping through the pages and I saw my two most favorite colors combined in such a unique way I didn’t even care what the ad was about, I stopped. Tying in with ethos, the advertisement the three physicians at the bottom right hand corner look serious and they give that sort of sense that it is okay to come to their place because they mean business and they know what to do. Tying logos to the advertisement is easy; the people at Figure Weight Loss offer an $89 first visit and free medication for the whole first month, that sounds like some good reasoning to me. â€Å"By Aristotle the systematic and technical definitions and uses of persuasion in both texts are analyzed in depth. Parallels are then drawn between the categories of persuasion used in the two texts and Aristotles philosophical categories of ethos and logos† (Kraus). The logic and reasonable qualities of the advertisement associate with Shannon, I would say if Shannon could do it then I can, but I’ve already lost 35 pounds in less than two months. However if Shannon and I can do this, anyone can. The story about Shannon is unclear, it just shows her on the ad and says that she lost 52 pounds. It doesn’t say what she weighed when she came in or her weight when she came out. However she still dropped the weight on the system created by Medical Doctors Raimi Carrigan, Robert Grober, and Greg Weckenbrock. Shannon was probably a regular woman that was overweight and went out to search for a solace. Shannon probably heard about this through a friend or went snooping around. Anyway Shannon found the spirit that ethos provides and felt motivated enough to consult a experienced physician and get started on their program to lose weight, and to become a better person. Logos can be applied because, Shannon was persuaded not only by the doctors at Figure Weight Loss, but she was also being persuaded by herself to get her life back on track†¦ and she did. â€Å"You make a choice in your life, and it affects you life in all the ways, good and bad† (Mayer). At their location in Edgewood Kentucky, the Medical Doctor’s basically have a 3-bullet point insurance policy. They ensure that their work and style is very safe, very effective, and rather light on the wallet. They also claim that you will see immediate results, they claim that they have been the best group for weight loss since 1999, and that they have the best-certified, and best trained physicians specializing in weight loss. â€Å"Physicians endorsed significantly more stringent weight loss goals for obese female patients than obese male patients. Regardless of patient gender, physician goals exceeded the 5–10% losses currently recommended† (Dutton). Ethos has a special place here because it takes the â€Å"safe, effective, and affordable† approach, and then brings it to real life. If you are on the wrong track like Shannon was, this ad should motivate you like it did her and get you where you need and want to be. Logos also has a special spot reserved here because if other companies aside from Proactive, Gillette, or Nike didn’t have famous people endorsing them like Carrie Underwood, Clay Matthews, or Tiger Woods, than those companies wouldn’t be as successful as they are now. I’m not saying that Figure Weight Loss has the potential to ever be as big as Nike is today, but they have Shannon, a living example of Figure Weight Losses’ success. Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. â€Å"Rhetorical Analysis can play in helping students to develop their knowledge and awareness about writing and in transferring their knowledge about writing to different tasks and contexts both in and out of the classroom† (Graff). Ethos and Logos come in all different shapes and sizes. Ethos motivates you through spirit and good will, while Pathos states real and actual facts that can persuade you to do great things. Works Cited Dutton, Garreth R. Comparison of Physician Weight Loss Goals for Obese Male and Female Patients. Ed. Perry G. Michael and Cutis C. Stine. EBSCO Host, n.d. Web. 25 Sept. 2013. Ellis, Jaye. Law and the Limits of Reason: Rhetorical Approaches to Self-Determination and the Use of Force. EBSCO Host, n.d. Web. 26 Sept. 2013. Graff, Nelson. Teaching Rhetorical Analysis to Promote Transfer of Learning. Ebsco Host, n.d. Web. 27 Sept. 2013. Kraus, Manfred. How to Classify Means of Persuasion: The Rhetoric to Alexander and Aristotle on Pisteis. EBSCO Host, n.d. Web. 29 Sept. 29. Mayer, John C. John Mayer Quotes. BrainyQuote. Xplore, n.d. Web. 26 Sept. 2013.

Inclusion Effective or Ineffective Essay -- Teaching Public Education

Inclusion Effective or Ineffective Since the 1980's more and more school have began to practice the technique of inclusion in their classrooms. Inclusion is a term which expresses commitment to educate each child to the maximum extent appropriate, in the classroom he or she would otherwise attend.( Education Resources. "Special Education" Inclusion. "www.weac.org/resource/june96/speced.htm. Nov 15, 1998).Most schools began this process by main streaming. Main streaming is usually refers to the selective placement of special education students in one or more "regular" education classes.(Education Resources...)For example a student with a learning disabilities would have some classes in the "regular"classroom and other classes would be segregated. The idea is that eventually they would be able to be completely included in the "regular"class. There is one more term that will be helpful in the understanding of this paper and that is full inclusion. Full inclusion means that all students, no matter what their handicap, will be in a "regular"classroom full time.( Education Resources...) The general difference between main streaming and inclusion is that people in favor of main streaming believe that a child with disabilities first belongs in the special education environment and that the child must earn his or her way into the "regular" education environment. Those who support inclusion believe that the child always should begin in the "regular" environm...

American Home Products Essay

Pharmacy had not reached the heavy competition yet during early 1980s, AHP was still the early adopter in the industry, however, the nature of the market will change very quickly follow by the globalization and fast developing of medical technology, efficiency of information communication and financial industry. The competitor will able to launch variously strategies, with wild coverage of products via extended channels in more regions/counties. †¢ Because of debt free strategy, the company had limited investment in R&D. Even they can provide the â€Å"me to product† but the industry will change with more related regulation to be generated from government, that will require each pharmacy company spend longer time, more money to do the testing before launch to the market, â€Å"me to product† will slow down the process to catch the new market segmentation. †¢ Brand risk, due to the company was only focus on the interest of shareholders; lack of CSR (corporate social responsibility) will be another risk. †¢ Over centralized power in the leadership even $500 expense need approved by CEO. Not easy money system and not enough flexibility. b) Financial risks Debt free strategy Case Study/American Home Products Corporation 1 †¢ †¢ Will cause the lack of confident from institutional investors and individual investors due to the low leverage. Inflation! According the public information, the inflation rates from 1979 to 1981 was 11. 22%, 13. 58% and 10. 35%, that means holding money equals losing money. 729m+593m+494 =1816 m which was the total cash AHP was holding, times the averagely discount rate of inflation 11. 72%, they company lost 212. 8 million in 3 years. http://inflationdata. om/inflation/inflation_rate/historicalinflati on. aspx †¢ †¢ †¢ Mismatch between AHP’s performance and stock price, as there was not financial strategy. High tax High dividend payout ratio. 30%-70% debt of total capital †¢ Could possibly downgrading the bond credit level from AAA to AA at beginning 2) Can AHP create value for its shareholders by changing the level of debt? What capital structure would you recommend as appropriate for AHP? What are the advantages and disadvantages of leveraging up this company? The simple answer is â€Å"Yes†. We propose the multiple steps to achieve better leverage. Targeting 30% debt in the first year, because our competitor uses that ratio too, that can be use as benchmark to convince shareholders. Second year we can go for 50% and 70% in the third year. Advantage: Case Study/American Home Products Corporation 2 †¢ Use the excess cash to repurchase common stock will reduce common shares from 155. 5(30% debt) m to 118. 9m (70% debt), as the result that will increase the earning per share as well as the stock price. †¢ Will increase the tax efficiency, the income tax can be reduced to 383. 7m from 455. 2 m. Even the debt interest rate is at 14%, but comparing with 48% tax rate that is very low. †¢ Debt is a good tool to against inflation, as mentioned before, the average inflation rate from 1979-1981 was very high, borrowing money is good way to maintain the company’s assets to staying valuable. Disadvantage, †¢ †¢ †¢ AHP might lose it AAA bond rate Shareholders and senior management team will disagree/agree, and that will split the team at the top of management Potentially risk to bankruptcy with less cash, and easy to be attacked by competitor or financial institutions. 3) What are the possible ways for leveraging AHP? Besides to repurchase the common stock, other ways are: †¢ †¢ †¢ Buy government bond or financial institutions’ bond.

Abortion Is A Controversial Issue - 2182 Words

Abortion is a controversial subject for many Canadians despite the fact that it’s a procedure that has been effectively decriminalized in the country since 1969. There are approximately 100,000 abortions performed every year though that number has continued to dwindle every year for the past two decades. The research this proposal is looking to conduct is on the lack of abortion clinics available in the rural areas of Canada in particular as well as the constant risk of defunding of existing clinics throughout the country. In this proposal, we will not only set out to establish the history of abortion here in Canada but seek to provide enough reason in order to seek funding to pursue the collecting of data from medical institutions in all ten provinces. This paper will serve to set the argument of why abortion has been a controversial subject as well to make the argument that it is a right for every Canadian woman to have ready access to an abortion clinic – irrelevant of where she was born in the country. Is it Possible for a Woman to Have a Safe Abortion in Canada? : Proposal to Set Up Safe Abortion Clinics in Canada When discussing women and health, one can’t talk about the subject without eventually approaching the inevitable topic of women’s right to have an abortion. The right for a woman to have a safe abortion is a controversial topic for many who view abortion as a killing of a child. Meanwhile others, citing the science, argue that it is a woman’s choice to chooseShow MoreRelatedThe Controversial Issue Of Abortion878 Words   |  4 Pagesrecent discussions of abortion, the controversial issue has become whether or not women should be given the right to take their unborn child’s life away. Many believe in all having the right to live while others believe in the right to be given a choice. Women do not want to be given restrictions, they want to be able to have a voice when making decisions. With abortion women have a hard time making their decision based upon the judgement others make if the decision of abortion is followed throughRead MoreAbortion : A Controve rsial Issue1256 Words   |  6 PagesAbortion is a very controversial issue. To first start out abortion is the deliberate termination of a woman’s pregnancy, most often performed within the first 22 weeks of pregnancy. People can either be pro-choice or pro-life for abortion. Being pro-choice means that people believe that it is a woman’s choice to get an abortion if they want one. Pro-life means people believe no matter what if a woman is pregnant they should have the baby; no abortion. I intent to explain why women who get pregnantRead MoreAbortion : A Controversial Issue Of Abortion Essay2668 Words   |  11 PagesAbortion is terminating a pregnancy before the fetus has been born. Abortion has been and still is very controversial and has had an increasing amount of cases all over the world. In 2000 there were over one million abortions in the United States (Harper, et al., 501). Abortion is one of the most common procedures women undergo. According to the current abortion rates about thirty percent of women will have an abortion by the age of forty-five (Jones and Kavanaugh, 2011). Most abortions are attributedRead MoreThe Controversial Issue Of Abortion1555 Words   |  7 Pagestopic of abortion in the United States has been and remains one of the most controversial issues in western culture and politics. An abortion can be defined as the expulsion of a fetus from the uterus before it can survive on its own. This comprises two major forms of abortion: spontaneous, which is often referred to as a miscarriage or induced abortion, which is the deliberate termination of a pregnancy. The term is commonly used to refer to the induced abortion, and this is the abortion, which hasRead MoreThe Controversial Issue Of Abortion865 Words   |  4 Pages Today, people have the right to voice their thoughts regarding a topic, rather they’re different or alike, creating a new philosophy about it, or supporting the traditional belief. In regards to the topic, Abortion has been a subject of controversial matters. Some believing they have the right to do such an act while others would absolutely disagree. Before supporting such an act or not, we typically take into consideration the goods and bads of the action first. While taking a life might be oneRead MoreAbortion : A Controversial Issue911 Words   |  4 PagesAbortion is a controversial issue in many countries all the time and there are always two sides of abortion. Pro-life supporters believe that abortion is immoral, so they argue that it should be illegal because an unborn baby is life. However, they do not figure out that woman who is on the inevitable situation such as infection, rape, or extreme poverty would still have the abortion even though the abortion is illegal. Many women die due to unsafe abortion, which is illegal and performed by uneducatedRead MoreAbortion : A Controversial Issue843 Words   |  4 PagesAbortion Abortion has been a very controversial issue in the United States for the past several decades. Many people think that is it morally wrong. To say that something is morally wrong is an opinion. Since everyone’s opinions are different on this topic there have been many court cases and protests against abortion. However there are a lot of people out there that believe that abortion is a rightful decision. My personal opinion on the abortion controversy is that every woman should have theRead MoreAbortion : A Controversial Issue989 Words   |  4 Pagesaverage total of abortions performed annually in America (operationrescue.org). Abortion is a very controversial issue in the United States and all across the globe. First, I will discuss the different types of abortion. Next, I will explain when the abortions are performed. Then, I will share some of the laws regarding abortion in the United States. Finally, I will express my views on abortion. Abortion should be illegal in all states. First, I will discuss the various types of abortion. There are threeRead MoreAbortion: a Controversial Issue1159 Words   |  5 PagesAbortion: A Controversial Issue One of the major controversial issues confronting the society today is abortion. I choose abortion as the topic of discussion since it contradicts my values and beliefs. Abortion is the extraction of the human fetus from the mothers womb with an intention to end the life of that fetus prior to its natural birth. The controversy surrounding abortion is whether it should be legalized or not? In my opinion, abortion is morally and ethically wrong because it leadsRead MoreAbortion : A Controversial Issue882 Words   |  4 Pagesconsider abortion as a rightful act, and abortion is a name of destroying human life. Now a days our society faces several types of issues Abortion is one of the complicated issue for both ways health and society that’s why abortion become a very controversial issue that’s become debatable in politics. In addition, these researches will describe the different issues of abortion, such as, legal laws on abortion, restriction of abortions, rate of ab ortion and consequences of the abortion. Abortion is